The More You Eat, the More They Profit?
Are All-You-Can-Eat Restaurants Really Sustainable for Business?

Have you ever been so hungry at a restaurant that you think you could eat the entire menu? In Edmonton, there are more than 20 All-You-Can-Eat (AYCE) restaurants offering a vast variety of food options. Enter AYCE restaurants, which have become a popular choice for diners in Edmonton. Sushi makes up a majority of the selection, with local staples that include Tatsu Sushi, Watari, and my personal favourite, Sushi Toshi.
But how do these restaurants manage to turn a profit? Andrew George, a business student at the University of Alberta, breaks down the AYCE business model. “The value of AYCE” buffets depends on a multitude of factors compared to a normal restaurant, he explains. “Buffets have a fixed price, while normal restaurants charge per dish, so your total cost varies. If you eat a lot and think you can get the implied value from an AYCE buffet, then you would pick that.”
Given the public’s enthusiastic reception, how are business owners profiting from these establishments? “As a customer, it’s absolutely worth it,” says local AYCE enthusiast Jackson Scherger. “You pay upfront and go crazy. It’s one of my favorite things; I just wish more places offered it.”
Despite the challenges of the AYCE model, many patrons, like Scherger, appreciate that most of these restaurants are local, supporting the community. “It’s a great way to keep our money in the community!” Scherger adds.
So, if you’re feeling hungry in the Edmonton area, now is the perfect time to experience all-you-can-eat dining. With an array of options available, it’s not just about filling your plate; it’s about enjoying a unique culinary adventure and supporting local culture.
